Brand designers…
…you can help your clients! They are nervous of engaging a trade mark attorney when selecting a new brand.
They don’t want to invite knowledge of risk when adopting the name or logo they have paid you to design and have their heart set on.
Deal with this by:
Running quick ‘knockout’ searches when the brand is at conception stage - this way they can rule out the problem names or logos at the outset
Conducting second stage searches for a shortlist of three or four marks for a deeper risk analysis
Getting full clearance searches for the one or two finalists before selection
This value-add service saves hassle and expense on all sides, and keeps your clients happy.
Ask me how I can help. And if you’d like a FREE copy of my Brand Designer’s Guide to IP, drop me an email and I’ll send you one!